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Boomplay & Itel Begin P55 Series Campus Activation And Music Festival

Starting the year on an exciting note and in a move to showcase the dynamic synergy between technology and music, Africa’s leading music streaming and download platform, Boomplay, and reliable smart life brand, itel, have joined forces to bring an enthralling itel P55 Series activation campaign and music festival to selected tertiary campuses across Africa.

Dubbed “Power Up Your Life”, the fun experience comes in the form of product activation events and a mega music concert where the two brands will engage students and the general public to showcase the latest itel devices and also provide them the opportunity to dive into Boomplay’s extensive music offerings.

The Nigeria edition of Boomplay and itel P55 Series launch and music festival is scheduled to start from Monday, 29th January, 2024 to Friday, 2nd February, 2024 and the campuses to host the activation events are Federal College of Education (FCE), Akoka and University of Lagos (Unilag). A mega concert featuring fan favourite artists including Joeboy, Bnxn, Cheque and Guchi will climax it all on the last day at the University of Lagos (Unilag) Sports Complex.

The launch of itel’s new P55 Series Phone and E1 Smartwatch will be a special feature during the activation and music events.  itel P55+, the first 45W fast charging smartphone of itel, features long-lasting battery and high entertainment, which is highly recommended to students and music lovers.

Commenting on the partnership, James Oluwatosin Afuwape, Marketing and Artist Relations Manager for Nigeria at Boomplay relayed that, “We are delighted to partner with itel to bring the best technology and music experience to the student community in Nigeria. This partnership is in line with our efforts to extend the unparalleled music experience on our platform to users and their communities. We believe that by directly engaging students and the general public, we will open more avenues for the Boomplay brand to be experienced.”

On the part of itel, Oke Umurhohwo, Marketing Manager for itel West Africa also shared that, “We are always after that connection with the young generation, and we are always ready to explore life with them. This partnership with Boomplay is further evidence of this. It is a strategic effort to further strengthen our relationship with young people by coming to their space and giving them quality for what they enjoy.”

Boomplay is recognized as Africa’s leading music streaming and download service and boasts of a vast catalogue of local and international tracks. The platform has become an integral part of Africa’s digital music landscape providing users with a seamless and enjoyable ad-supported and premium music streaming experience.

Itel, widely known for its affordable and innovative mobile devices, has built a strong presence in Africa to become a household smart life brand among the tech-savvy youth. Its commitment to delivering accessible cutting-edge technology at affordable prices has enabled it to earn a huge user base among students and young professionals.

As the Boomplay and itel “Power Up Your Life” train moves to campuses, the collaboration is expected to leave a memorable mark. It promises an amazing experience of technology and entertainment for students who can expect to enjoy fun games, social trends, music performances, interactive demos of the latest mobile devices including the new itel P55 Series Phone and E1 Smartwatch and exclusive giveaways.

Get aboard the train and stay tuned as Boomplay and itel offer the best campus experience, bringing the beat of music and dazzle of technology to you!


Editor’s Note:

About Boomplay

Boomplay is the leading music streaming and download service in Africa. As the home of music, our vision is to empower the African music ecosystem to unlock its full potential. Boomplay users can stream their favourite songs for free and subscribe to access premium features such as ad-free streaming and saving music for offline play. Boomplay currently has a rich catalogue of over 120 million songs from around the world. The service is available on mobile through the Google Play Store for Android, App Store for iOS and on the web via

About itel

itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products in the emerging markets. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. itel has expanded its presence in more than 70 countries and regions worldwide. Itel has a product portfolio of smartphones, accessories, and home appliances.


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